![]() With our shows namely Amman, Uyire, Oviya and Thirumanam it has always been our endeavour to present content that is innovative and reflective to our audience. Championing the indomitable spirit of women from all walks of life, our all-women version of Who Wants To Be A Millionaire, Kodeeswari, established itself as a pathbreaking show which fulfilled its promise of giving wings to small dreams. Known for disruptive, differentiated, thought provoking and socially conscious content, our shows celebrate the inner strength of women as they tackle larger social evils. ![]() ![]() Due to the higher relatability factor the consumption of women-centric shows is also higher.Ĭolors Tamil business head Anup Chandrasekharan says, “At Colors Tamil, we have always made a conscious effort to rise above regular kitchen dramas and family squabbles. ![]() The regional channels' women-centric shows is well accepted by the audience in the regional market. MUMBAI: It’s not only Hindi GECs that have moved ahead of family dramas, regional GECs have also started portraying female characters in strong and fresh story lines.
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